The Philippine Franchise Association (PFA) is proud to announce the return of Franchise Asia Philippines 2026, the much-awaited and largest 4-in-1 franchise event in Asia. Set for April 2026, this year’s event carries the powerful theme: "Franchising Together: ASEAN to the World."

As the world looks toward Southeast Asia for growth, Franchise Asia Philippines 2026 will serve as the premier gateway for local brands to scale internationally and for global concepts to enter the vibrant ASEAN market. The event will gather industry leaders, aspiring entrepreneurs, and world-class speakers to foster collaboration and showcase the resilience of franchising.

Event Pillars and Highlights

The 2026 show is specially curated to cover every aspect of the franchising journey:

Certified Franchise Executive (CFE) Program | April 21–22
Venue: AIM Conference Center, Makati City
The CFE Program is a mini-MBA in franchising with a rigorous professional development track for franchise executives who aim to raise their level of expertise. Participants will gain a comprehensive understanding of franchise operations and management, franchisee–franchisor relationships, and key industry best practices.

Given by the US-based International Franchise Association (IFA), this global certification is widely recognized as the gold standard and a prestigious distinction in the global franchising industry.

International Franchise Conference | April 23
Venue: SMX Convention Center, Manila
A distinguished gathering of industry titans, featuring renowned international thought leaders, experts, successful franchisors, and business leaders who share insights on current market trends, business strategies, and growth opportunities.

With thoughtfully selected topics and sought-after speakers, the plenary sessions offer a dynamic learning and networking experience designed to enrich insights and expand professional networks. In addition, participants will have the opportunity to listen, share, and learn from peers during interactive Business Solution Roundtable sessions, focusing on local and international expansion, sustainable business growth, and key operational topics.

International Franchise Expo | April 24–26
Venue: SMX Convention Center, Manila
The heart of the week-long event, the expo brings together hundreds of homegrown and international brands—from emerging concepts to top franchise names—across food and beverage, retail, and service industries. For years, it has been the ultimate one-stop destination for seasoned entrepreneurs seeking to expand or diversify their investment portfolio, aspiring business owners ready to be their own boss, and investors exploring new business opportunities, as well as for business owners connecting with allied and service providers to support their brands.
Franchise and Business Seminars | April 24–26
Venue: SMX Convention Center, Manila
Running alongside the Expo, the seminar series features the annual flagship sessions, “How to Invest in a Franchise” and “How to Franchise Your Business,” designed to provide essential guidance for aspiring franchisees as well as the next generation of franchisors. Beyond these cornerstone programs, a diverse lineup of business-focused seminars will be offered, covering in-demand topics that cater to entrepreneurs, business owners, and professionals seeking practical insights, strategies, and inspiration to grow and scale their ventures. These sessions create a dynamic learning environment where participants can gain actionable knowledge, ask questions directly to experts, and stay ahead of industry trends.

Franchising Together

Franchise Asia Philippines 2026 presents an exceptional opportunity to learn from industry leaders, engage with top franchise brands, and discover new business ventures. Whether you are an established franchisor seeking to expand your reach or an aspiring entrepreneur looking for a proven business model, this event equips you with the insights, tools, and connections essential for success. Beyond local growth, it positions the Philippines as a launchpad for brands to succeed globally and for ASEAN brands to make their mark on the international stage. Franchise Asia Philippines 2026 is the must-attend event of the year for anyone ready to grow, scale, and make an impact in the world of franchising.

Register Now!
Visit www.franchiseasiaph.com to register for any or all of the events above.

Event Partners

CO-PRESENTOR: PLDT; POWERED BY: Carrier (Concepcion Industrial Corporation, Carrier & Shark Ninja), GCash, and SM Supermalls; PLATINUM: 7-Eleven, Jollibee, Megaworld, Seaoil, and The Generics Pharmacy; GOLD: BPI, Araneta Center, Grainsmart, Living Water Station, Miguelitos, Potato Corner, Pick Up Coffee, BDO, Robinsons Malls, Globaltronics, Francorp, TOYOTA, and Qualiplus; SILVER: BBK, LT & G Credit Line, Big Brew, Famous Belgian Waffles, K2 Pharmacy, Kurimi Milk Tea Bar, Master Siomai, Max's, Mister Donut, Phoenix LPG, Purenectar, Shawarma Shack, Ai-CHA Food PH Inc., Cotti Coffee PH, PAPA BURGER, Uncle John’s, UnionBank of the Philippines, Unioil Petroleum Phils, Inc., Xentro Malls, SKY PAY, Oryspa, CBRC; BRONZE: B-Hive Solutions, Inc., Bench, Coolaire, Fruitas, Generika, Julie's Bakeshop, Popeyes Louisiana Kitchen (PLK) Philippines Inc., Powerhouse, Lawson Philippines, Inc., Mayet De La Rosa Fine Jewelry Corp., Shakey's, Waltermart, Takoyadon, Villa Tuna, Converge, SRC - SDCC Realty Corp., Kyukyu Concept Inc., Giordano, COREnergy, Landbank, and Island Souvenirs; EVENT PARTNER: UFranchise, ActionCOACH, Carrier, Shark Ninja, KFC, Chowking, Greenwich, Mang Inasal, Red Ribbon; Max's, Pancake House, Yellow Cab, Jimac, BCS, BLIMS, Mitsubishi Motors, WIPO, Kenny Rogers, CTC, McDonalds, Binalot, Shroomly Yours, Terio's, Balay Baler, TPB

MEDIA PARTNERS: GMA Network, NET25 Eagle Broadcasting Corp., Philstar Media Group, Business World, Business Mirror / Philippine Graphics, Asian Journal / Balikbayan Magazine, Philippine Daily Inquirer, INQUIRER.NET, Balita, Kwento, Serbisyo, Manila Bulletin Publishing Corp., Manila Standard, Malaya Business Insight, PTV 4, Tech and Lifestyle Journal, Where’s RR, and Media Blitz.